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FloPlanner · Guides

Air vs sea: when to fly part of an order

Sea freight is cheap and slow. When the next sea shipment lands after a product runs out, sending part of the same order by air can keep it in stock. The question is how much to fly, and whether the lost sales are worth more than the extra freight.

The short answer

Fly only the gap: the units you'd sell between the week you run out and the week the sea shipment lands, plus a small buffer. Ship the rest by sea. Then compare the extra air freight with the margin on the sales you'd otherwise lose.

1. Find the gap

Roll stock forward week by week. If the product runs out before the sea shipment lands, the weeks in between are the gap, and the forecast sales in those weeks are the units at risk.

Planning a purchase order on demo data: Linen apron runs out one week before the order lands; Keep means 84 units of lost sales, Fly the gap sends 90 by air and loses none
FloPlanner on demo data: "Keep" or "Fly the gap", with the lost sales for each.

2. Split the order

Ask the supplier to split the purchase order into two shipments: a small one by air for the gap, and the rest by sea. Each shipment gets its own arrival date, and each is received separately when it lands.

A purchase order on demo data split into S1 by sea, 280 units landing w/c 16 Feb, and S2 by air, 20 units landing w/c 9 Feb
FloPlanner on demo data: one order, split into a sea shipment and an air shipment.

3. Check the cost

Air freight usually costs several times more per unit than sea. It's worth it when the margin on the sales you'd lose, and the cost of disappointed customers, is greater than the extra freight. For a small number of high-margin units it often is; for bulky, low-margin products it often isn't.

4. Keep the paperwork straight

A split order can mean two invoices and two delivery dates. Record each shipment's arrival and invoice date, so deposits, balances and stock all line up.

Better still: order earlier

Flying is a fix, not a plan. A weekly forecast that shows the gap months ahead gives you time to order by sea instead.

Air vs sea is part of FloPlanner Advanced Plus. See reorder planning and the stock gap analysis.

FloPlanner is in early access through November and December 2026. Advanced launches in January 2027 on any phone or computer.

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